As some of you may have noticed, not only has my blog shifted from a specialist focus within the field of anthropology to a more generally anthropological one, but the new name of the blog wishes to challenge how we do anthropology. Overall my aim now is to push towards a different way of doing anthropology. When I say a different way, I do not mean a ‘new’ way. Indeed, the roots of my attempt have a rather well established pedigree in the field. Yet long years of self-criticism and reflection within the discipline known in the US as 'cultural anthropology' have caused many to throw the baby out with the bathwater, so to speak. The established pedigree I am referring to originates with Malinowski and perceives anthropology as a scientific effort aimed to explain or to highlight facts about cultures and in particular, in my case, humans. Within this tradition, I can also mention another anthropologist whom has greatly influenced my work, Gregory Bateson, and another, whose theoretical discussion of anthropology and relativism I appreciate despite my strong criticisms of his study of Islam (Marranci 2008), Ernest Gellner. Surely in the case of Malinowski and most of the anthropology of those times, the issue of colonialism had an impact and should be considered. Yet in the attempt to get rid of the bath water (the moral mistake of colonialism), during the 1970s and in particular 1980s, anthropologists threw out the baby itself by adopting post-modernism and relativism as an approach to reality.